About Prime Paws EFA Deodorizing Shampoo for Dogs and Cats Prime Paws EFA Deodorizing Shampoo for Dogs and Cats has gentle ingredients that help cleanse the coat, reduce odor, and moisturize skin. Mild enough to use as a kitten or puppy shampoo at 12 weeks old, the soap-free formula contains essential fatty acids (EFA) which support the skins natural moisture which in turn helps relieve itching. For pets with recurring itch or dry skin, this moisturizing dog shampoo replenishes hydration to the skin as it helps flush dead skin, oils, and odors from the haircoat. Emollients and conditioners also help replenish moisture to promote skin health, and a pleasant Sweet Pea & Vanilla scent infusion leaves their coat smelling fresh and fragrant. For many pets, dry skin is often connected to harsh ingredients in their shampoo; this gentle formula is soap-free and hypo-allergenic for sensitive skin. For safe and effective skincare, reach for Prime Paws EFA Deodorizing Shampoo.