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For 40 years now, John and the Northland Pro-Staff have been designing, testing and perfecting an exclusive line of products that catches fish like no other brand on the market today. Manufactured in the heart of Minnesotas finest fishing waters, Northland is one of the countrys leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for Panfish, Perch, Walleye, Bass, Trout, Northern Pike and Muskie.