Pure White Lightening Shampoo specifically created by #1 All Systems for white, cream, pale gold and silver colored coats. The state-of-the-art formula is the safest and most effective whitening shampoo for dogs and cats. Pure White Lightening Shampoo is formulated with natural enzymes in a gentle shampoo base to quickly whiten, brighten, add shine and safely remove soil and stains. Concentrated and pH balanced for pets. Amazing and dependable results without the bluing commonly found in other manufacturers whitening products .. and without bleach or any harsh, hazardous chemicals. Use with #1 All Systems Shazam Super Whitening Gel .. the only stain and tear stain remover that really works. This clear gel is formulated with the same enzymes in Pure White Lightening Shampoo to remove serious stains including tear stains.