Dr. Goodpet Pure Shampoo is a all-natural, hypoallergenic shampoo made with Organic Protein (coconut oil), Vitamin E, Aloe Vera and Jojoba Oil. This cleansing and enriching formula leaves your pets hair coat lustrous without irritating skin. Contains no synthetic detergents or excess alkali, ingredients commonly present in shampoos which can cause irritation, dry skin and scratching.