Lets go BEASTY!

Our story

11 year Personal Trainer, CrossFit coach and competitor, Jess Cone is known for being tough, being strong, being a BEAST. Jess has strived to be strong inside and out and encourage those around her to strive for the same. In 2015, Jess coined the catchy phrase "BEASTY" as means to motivate her clients, fellow CrossFit goers, and followers on social media.

In walks Alex, a new member at the gym which Jess worked. Alex wanted to get stronger and learn how to perform Olympic Weightlifting and Powerlifting movements, specifically wanting to learn how to Deadlift, Squat, Clean, & Snatch.

Naturally he was set up with BEASTY Jess. Jess would say to Alex "Lets go BEASTY," in order to help motivate him to get after it in his heavy lifts and to get under his bar on Cleans & Snatches. "Dont be tentative, get after it BEASTY!" She would yell.

Jess noticed that Alex was having trouble gripping the bar due to his sweaty hands on the bar, effecting his grip and ability to hold on to the bar and get after it. As a long term Gymnast, Weightlifting and CrossFitter, Jess was familiar with buckets of block chalk. Unfortunatly, block chalk was not allowed at the gym she worked due to its messiness.

Jess mentioned to Alex how she wanted to bring chalk in for her clients and wished that there was a more discreet option in a liquid form. Alex eyes lit up... "I can make this!" He said, "I have a chemist!"

Turned out that Alex owned ZUMWax, which makes ski/snowboard wax. Call it "BEASTY CHALK!" Jess Said... "Put a gorilla on it!" And that was it...