Its Hawaiian for "dry" and pronounced "mah-loh-oh". Since our first product was the DryRack and we have Hawaiian blood in our veins, we thought the Maloo would be a perfect name for our company. We are located in Solana Beach, CA and we love the ocean, mountains, and the great outdoors. Our mission is to enable outdoor enthusiasts to enjoy more of what they love to do by developing awesome gear. Whether you love to surf, SUP, snowboard, fish, hunt, camp, hike, or travel the world, Malo’o gear is made for you!