Making a water-based lubricant became a passion project when a couple of cyclists decided they wanted cleaner products to maintain their bikes. From creating a safer chain lube to developing a full line of highly concentrated, powerful & effective, and environmentally gentle line of bike care products. By lowering the water content to mitigate shipping costs, we are bringing you superior bike maintenance, while the evocative scents make bike care fun again. We make every effort to provide cost effective and sustainable products to care for your two-wheeled best friend.