CHARACTER COUNTS! provides a meaningful, measurable, and sustainable framework to help your PK-12 school or organization focus on character skills and shape a positive culture.
Built on the foundation of the Six Pillars of Character - trustworthiness, respect, responsibility, fairness, caring, and citizenship - CHARACTER COUNTS! provides practical strategies, curricular resources, and trainings to positively impact your school system, community, youth-serving, or people-helping organization. Since 1992, CHARACTER COUNTS! has impacted more than 8-million youth.