Jamie Anderson continues to set the bar high for herself, and in the process, she has redefined what is possible for the world’s best female snowboarders. She is a pro, in every sense of the word, and the Pro Choice is her choice for big days chasing big dreams. The C3 camber dominant contour, asymmetry and Magne-Traction ensure pop and stability. Our most premium materials, construction and eco-sublimated art by Sarah King add up to a board that is as pro-earth as it is pro-performance.

GNU - GO LIVE! Built in Washington State.

Welcome to Gnu in real life where we build our own boards right here in Washington State at the world’s most friendly board building facility…zero hazardous waste. Here free radicalism is in our DNA; since Dilbert Pumpernickle’s Gravity Harness to the current crew of unreal shapes, tech, art and riders like Forest Bailey and Jamie Anderson. At Gnu ideas and artistry are free to bloom in real time in our own little petri dish of radical scientists, retro fools and weird wild magicians. It’s snowboarding, it’s what we do and what we love and it’s happening now and it’s not in the palm of your hand.

Go live!