In the 1970s, the textile world was looking for a cloth that was lighter than traditional oxford but with the same resilience and longevity. And so, pinpoint oxford was born and rapidly became a mainstay of mens shirting. Pinpoint uses a tighter weave with much finer yarns for added comfort and durability. We have used this very cloth for over 35 years and in doing so, created an iconic shirt that lasts a lifetime and always looks good.