Molded bloodworm Gulp alive bait looks real, tastes, feels real and action of a live bloodworm with less mess and more durability. Outperforms live bloodworms. Baits come floating in the magic gravy in buckets enabling you to recharge your baits by putting them back in the bucket. The new Gulp alive baits absorb 20-percent more Gulp scent and attractant which makes them at least 20-percent more effective than the 1st generation baits. They also have a 34-percent better swimming action than original Gulp more attractant, better action, better results than ever before. Available in bloody color. Measures 6-inch length with 18.2-ounce resealable container.