Hi! We’re Cupshe - a California - inspired swim and beachwear brand founded on quality, affordability, comfort, and style.

Cupshe is about living life to its fullest. Exploring the world, seeking adventure, and creating the moments that matter most - all in beautiful, well-constructed swimwear to help you feel confident and beautiful.

Embracing the spirit of the California lifestyle filled with sun, surf, and sand, our use of patterns, texture, and fabrics keep you both stylish and comfortable as you live your very best life.

Swimwear is personal and because our swimwear is designed to make you feel your absolute best, we obsess over the details. We design with different body types and personalities in mind. Everything from the timeless elegance of a simple black one-piece to more sophisticated prints and accessories, you’ll find the perfect bathing suit for you.