Discover New Beginnings, where old world craftsmanship meets modern technology giving an added touch of simplicity to any look. Created by SARDA’S founder and lead jewelry designer, Janyl Adair Sherman.
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The Designer and founder of SARDA: Janyl Adair Sherman"I value the money that my customers are spending," Janyl says. "I want the quality to back up that those are going to be treasures." |
Designs inspired by Thailand"I’ve created things in Thailand and my New Beginnings line is where it was inspired," Janyl says. "Its a lot of tonal: Rose gold, gold mixed with silver, multi-tonal jewelry and just a little bit more delicate." |
Luxury at affordable prices"I used to be in high-end department stores, selling at very high prices," Janyl says. "Not everyone can pay those prices. I want to give you the highest quality luxury jewelry that you can get with new features and interchangeable parts but at prices that aren’t going to have four-digits." |
Artisan jewelry is simply jewelry that is handcrafted by a skilled craftsman, each custom made and beautiful to behold. Thousands of years old, the practice of making jewelry by hand has been practiced by every major culture into fine designs and patterns adored today. SARDA’S handcrafted artisan jewelry is handmade by master silversmiths with decades of experience.
"When you have a quality piece?my grandma always said invest in one good piece, don’t buy a bunch of cheap pieces?its those pieces that I look for too," Janyl says. "I look to create those pieces that those women will never get rid of in their jewelry box."
"You can’t get away from it there is my stamp on it, you can still tell it’s me," Janyl says. "I think it’s a younger generation too that really likes Thailand and they love my New Beginnings collection."
"I always talk about Heirloom pieces," Janyl says. "Once somebody buys their first piece from me?a ring, a bracelet?they’re hooked. Because they can feel that it’s not like something they’ve bought before. I want them to have something really special."