RELENTLESS

To be the best. It’s why you ride. It’s why we build components. The perfect combination of precision and brute force. No obstacles stopping us. No limitations slowing us down. Ours is a relentless pursuit: to make the climb shorter, the trail smoother, the turn tighter, the descent faster. To give you the strongest, lightest, quickest bike on earth. To be the best.

A HISTORY OF INNOVATION

SRAM was founded on a single product in 1987 and introduced the Grip Shift (or twist shift) shifter to the road bike market in 1988. In 1991 that technology was adapted for mountain bikes, and SRAM quickly grew.

SRAM FUNDAMENTALLY BELIEVES THAT:

• Bicycles improve the environment.
• Bicycles ease traffic congestion.
• Bicycles reduce the cost of transportation.
• Bicycles improve health and reduce obesity.

Cyclists are a passionate user group that support and enhance the areas in which they ride.

SRAM’s products promote sustainability ? they empower people to transport themselves and their families at low cost, to stay healthy, and to reduce pollution and improve community by reducing the use of fossil fuel-powered vehicles.

SRAM is proud to deliver quality, exciting, sustainable products to its customers, but our obligation to social responsibility does not start and end with our products. We are also committed to improving our business practices to increase our positive impact on our employees, the people in our communities and those far away, and our planet itself.

Our purpose statement is “We believe in the power of bicycles and expanding the potential of cycling. We create and manufacture components that inspire cyclists.”