To personalize, push down on the top of the bunny clamp, insert the top of the photo inside the clamp, and release. This process is exactly like using a clipboard. This adorable picture frame is perfect for displaying your little ones photo with the Easter Bunny, and will look terrific on your fireplace mantle during the Easter holiday. Each frame comes packaged in a full-color gift box, which also makes it a great gift for family, friends, and more!